Services
Fractional CMO
As a Fraction CMO I develop strategic insights, formulate branding strategy, and oversee a marketing transformation that will get you – and keep you – on top of your competitive marketplace. By joining forces with your leadership team and gaining an understanding of your business objectives I develop fresh and impactful marketing strategies that will drive growth for your organization.
- Building, managing, growing, and mentoring the company’s marketing team
- Define marketing strategy
- Driving positioning, segmentation & messaging
- Optimizing and improving clients’ online presence
- Developing, managing, and optimizing marketing budgets
- Branding, PR, social media
- Content marketing & thought leadership
- Paid search and organic search marketing
- Hiring and onboarding new team members
- Marketing materials
Brand Strategy
Branding begins with finding your business’s gemstone, what makes your business unique in its area of expertise. Then match that up with what the market is looking for to create a brand (look, feel, voice) that is distinctly yours, resonates with your customers, and fills a need in the market. With your new brand, I create a full 360 marketing strategy that will grow your business and attract the right talent to your team.
Communications Strategy
Effective communication is essential for any business that wants to succeed. The voice, tone, and words used in all external and internal communications are key components to building a memorable, strong, and long-lasting brand.
We will work with you to develop a custom communication strategy that is tailored to your specific needs and goals. We help you identify your target audiences, craft compelling messages, and choose the right channels to reach them. In addition, we help you create and manage effective communication campaigns, and track your results so you can see what’s working and what’s not.
Copy, Content
We write engaging and informative copy and content that helps you attract and convert more customers. Your copy and content are the foundation of your online presence. They’re what potential customers will see first, so it’s important to make a good impression.
We offer a wide range of copy and content services, including:
- Website copy
- Blog posts
- Social media posts
- Email newsletters
- Landing pages
- White papers
- Case studies
- And more!
Messaging
Messaging is one of the most important tools you have for reaching and engaging your target audience. It’s how you connect with your customers, build relationships, and promote your products or services. We’ll work with you to develop a custom messaging strategy that aligns with your business goals. We’ll also help you create engaging content, manage your campaigns across multiple channels, and track your results.
Some of the messaging we offer:
- Email marketing
- Internal Communications
- Press Releases
- Crisis Communication
- Board Communications
- SMS marketing
- Mobile app messaging
- Social media messaging
- Chatbot messaging
Website Design & Development
Your website is often the first point of contact that potential customers have with your business. That’s why it’s important to have a website that is well-designed, informative, and easy to navigate.
Our team of experienced web developers and designers will work with you to create a custom website that is tailored to your specific needs and budget. We’ll make sure your website is visually appealing, user-friendly, and optimized for search engines so that you can attract more visitors and generate more leads and sales.
Collateral
Marketing collateral is essential for any business that wants to succeed. It’s what helps you communicate your brand message, showcase your products or services, and persuade potential customers to buy from you.
We offer a wide range of collateral creation services, including:
- Brochures
- Flyers
- One-pagers
- White papers
- Case studies
- Email newsletters
- Landing pages
- And more!
Email Marketing
Email marketing is one of the most effective ways to reach and engage your target audience. We offer a full range of email marketing services, including:
- Strategy and planning
- Email list building and segmentation
- Email design and copywriting
- Email automation
- Email deliverability and analytics
Social Media Strategy & Management
Everyone can do social media, but can you successfully create a social media strategy that increases brand recall and drives business? There is a BIG difference between our personal social media presence and that of an organization. Knowing the difference, creating, and sharing brand-appropriate engaging content is the key to success and will drive more leads that convert to customers.
- Building, managing, growing, and mentoring the company’s marketing team
- Define marketing strategy
- Driving positioning, segmentation & messaging
- Optimizing and improving clients’ online presence
- Building the marketing & sales automation infrastructure
- Branding, PR, social media
- Content marketing & thought leadership
- Paid search and organic search marketing
- Hiring and onboarding new team members
- Marketing materials